Creative development / Idea pipeline
Each item is organised by its current development stage, from active concepts through discussion and planning.
Strategic Concepts / Cultural Relevance / Editorial Innovation
A Caribbean music discovery series that creates a year-by-year record of the artists, sounds and cultural moments that shaped the region, while connecting audiences to the real-world culture around the music through Yello.
Develop social-first content that reinforces FindYello's usefulness and relevance in today's digital discovery environment.
Develop interactive and gamified ways to explain FindYello products and improve knowledge retention.
Test AI-assisted video, image, scene, character, lip-sync and prototyping workflows for practical marketing use.
Contribute marketing and user-centred suggestions for OSS/FindYello features, experience, product education and adoption.
Create social graphics, campaign adaptations, presentation visuals and other digital assets directly when design capacity or deadlines require it.
Develop larger campaign, storytelling and partnership concepts that can extend Yello's relevance beyond routine social output.
Develop human-led short-form content that clearly explains FindYello and practical use cases.
Developed a scalable Audi × FindYello destination-discovery concept with tiered content pathways and partnership ecosystem potential.
Developed executive recommendations for improving discovery, trust, repeat usage, mobile experience and long-term platform value.
Developed a suggestive discovery and engagement layer exploring quests, recommendations, gamification and return behaviour.
Built an interactive stakeholder prototype to help visualise a more engaging FindYello discovery experience and support discussion around gamification, recommendations and repeat usage.
Developed integrated B2C/B2B content pillars, publishing cadence, repurposing model and shared workflow for Yello and FindYello.
Developed a sales enablement narrative linking consumer awareness and usage to advertiser value, sales opportunity and brand relevance.
Developed a Father's Day client storytelling campaign, Sales activation toolkit, participation model and content outputs.