Operating rhythm / Workload composition
Responsibilities are grouped by source cadence across twenty workstreams, showing how delivery, strategy, production and coordination operate concurrently.
Full operating scope
The portfolio spans research, listening, planning, coordination, production, publishing and analysis.
Write, edit, adapt and publish content across Yello digital properties and social channels, including FindYello content promotion.
Maintains an active, useful and brand-aligned content presence.
Schedule, publish and manage day-to-day social activity, community engagement, platform accuracy and page relevance.
Protects channel health, responsiveness and audience engagement.
Monitor conversations, mentions, audience behaviour, competitor activity and emerging cultural or platform signals.
Identifies opportunities, risks and timely content angles early.
Track social trends, format changes, platform updates and digital behaviours that may affect Yello's relevance or content approach.
Supports faster adaptation to a changing digital environment.
Maintain focused time for new campaign ideas, content pillars, product storytelling, visual systems and future-facing concepts aligned to business objectives.
Prevents marketing from becoming purely reactive and maintains an idea pipeline.
Translate FindYello articles into social-native carousels, videos, graphics, captions and promotional executions.
Extends the value and reach of existing owned content.
Develop or support short-form video, photography, infographics, motion-led content, AI-assisted assets and other multimedia executions.
Creates platform-appropriate content across multiple formats.
Create digital marketing assets directly when required, including social graphics, campaign adaptations, presentation visuals and other branded digital executions.
Adds creative production capacity and reduces delays when design resources are constrained.
Brief designers, provide references and direction, manage feedback and revisions, track deliverables and ensure final assets meet brand and campaign requirements.
Keeps creative workflows moving and protects quality and consistency.
Develop and maintain ongoing visual systems and content worlds such as Claymotion and Paper World assets for repeatable use across campaigns and social storytelling.
Builds scalable creative capacity instead of relying only on one-off assets.
Contribute FindYello/OSS suggestions, product storytelling ideas, usability observations and marketing-led recommendations that can support adoption and relevance.
Brings audience and marketing perspective into product discussions.
Develop interactive, quiz-based or gamified approaches for explaining FindYello products and helping internal or external audiences retain product knowledge.
Makes product education more engaging and memorable.
Set up and manage selected Meta campaigns, coordinate assets, monitor performance and optimise where practical.
Adds paid amplification and performance feedback to priority content.
Monitor social, content, email and selected digital campaign performance and prepare useful summaries or recommendations.
Connects execution to measurable learning and optimisation.
Support email campaign builds, scheduling, audience segmentation, promotional sends and digital campaign execution as required.
Supports direct audience communication and campaign delivery.
Coordinate and maintain current marketing assets, logos, templates, collateral and brand files for internal use.
Improves consistency and reduces friction for teams using marketing materials.
Develop and contribute to presentations, reporting tools, quizzes and visual examples that help leadership, Sales and other teams understand digital marketing, products and current activity.
Improves internal understanding and supports better-informed decisions.
Bring research, references, trends, creative recommendations and practical digital-media context into meetings to help translate company objectives into executable activity.
Moves discussions from broad objectives towards practical marketing actions.
Work across Product, Marketing, Sales, Client Services, Digital Fulfilment, BI, country teams, vendors and creative partners to progress work.
Supports delivery across multiple teams and dependencies.
Identify and suggest improvements to content, campaign and creative workflows, including AI-assisted or automated approaches where appropriate.
Improves efficiency and future readiness.