ActiveHigh
Content / Product Marketing
FindYello Social Relevance Content
Develop social-first content that reinforces FindYello's usefulness and relevance in today's digital discovery environment.
Source progress65%
Marketing operations overview
Portfolio management / Projects
Switch between card, table and Kanban views. Filters retain exact source status, priority, workstream and source-grounded strategic mappings.
Content / Product Marketing
Develop social-first content that reinforces FindYello's usefulness and relevance in today's digital discovery environment.
Content Distribution
Convert FindYello articles into platform-native social content to extend editorial reach and support ongoing promotion.
Paid Social / Performance
Run selected Meta campaigns to amplify priority FindYello content and monitor delivery and performance.
Product Development / Innovation
Contribute marketing and user-centred suggestions for OSS/FindYello features, experience, product education and adoption.
Product Marketing / Internal Enablement
Develop interactive and gamified ways to explain FindYello products and improve knowledge retention.
Creative System
Maintain and evolve Claymotion-style assets as a reusable visual world for product, campaign and social storytelling.
Creative System
Maintain and evolve Paper World assets as a recurring visual content system.
Innovation / Content Production
Test AI-assisted video, image, scene, character, lip-sync and prototyping workflows for practical marketing use.
Creative Production
Create social graphics, campaign adaptations, presentation visuals and other digital assets directly when design capacity or deadlines require it.
Creative Operations
Brief designers, coordinate ongoing asset production, manage revisions and maintain delivery quality and timelines.
Channel Management
Manage publishing, channel information, links, content consistency and relevance across priority Yello social properties.
Audience Intelligence
Maintain daily listening and trend scanning to identify relevant cultural, competitive and platform opportunities.
Content Production
Develop human-led short-form content that clearly explains FindYello and practical use cases.
Reporting / Internal Enablement
Build a visual internal layer for marketing workload, projects, evidence, performance and strategic contribution.
Internal Enablement
Develop presentations, quiz concepts and product-learning material for internal stakeholders.
Brand Management
Maintain and distribute current brand assets and support internal teams with approved materials.
Measurement
Review campaign and social performance and translate results into concise recommendations and future actions.
Platform Administration
Support access and account setup required for Yello's Google Business Profile management.
Strategy / Innovation
Develop larger campaign, storytelling and partnership concepts that can extend Yello's relevance beyond routine social output.
Partnership Strategy
Developed a scalable Audi × FindYello destination-discovery concept with tiered content pathways and partnership ecosystem potential.
Product Growth / Platform Strategy
Developed executive recommendations for improving discovery, trust, repeat usage, mobile experience and long-term platform value.
Product Innovation / Gamification
Developed a suggestive discovery and engagement layer exploring quests, recommendations, gamification and return behaviour.
Content Strategy / Operations
Developed integrated B2C/B2B content pillars, publishing cadence, repurposing model and shared workflow for Yello and FindYello.
Creative Operations / AI
Developed an AI-powered content studio modernisation proposal covering tools, workflows, equipment and business benefits.
Sales Enablement / Brand Strategy
Developed a sales enablement narrative linking consumer awareness and usage to advertiser value, sales opportunity and brand relevance.
Campaign Strategy / Sales Activation
Developed a Father's Day client storytelling campaign, Sales activation toolkit, participation model and content outputs.
Reporting / Internal Enablement
Built and maintains a stakeholder-facing platform that brings together verified marketing performance, strategy, content pillars, sales positioning, prototype concepts, UX opportunities and future priorities.
Product Innovation / Gamification
Built an interactive stakeholder prototype to help visualise a more engaging FindYello discovery experience and support discussion around gamification, recommendations and repeat usage.
Community Discovery / Local Discovery
Built an interactive discovery-map prototype exploring community-led local recommendations, searchable categories, map-based exploration and story-led engagement.