Evidence library / Reference portfolio
Review presentations, platforms, prototypes, editorial concepts and public social records in one place. Instagram records remain available while detailed classification is completed.
Partnership / Destination Content Strategy
Proposes Audi × FindYello 'Yello Finds' as a premium Jamaican discovery series combining mobility, local search, destination storytelling and scalable brand partnerships.
Open evidence
Product Growth / Platform Strategy
Executive briefing on converting awareness into adoption through discovery-led experiences, problem-based journeys, stronger trust signals, repeat-use content, local discovery, social proof and mobile-first design.
Open evidence
Product Innovation / Gamification
Early strategic prototype exploring guided discovery, community recommendations, gamified missions, perks, points and return behaviour within the existing FindYello ecosystem.
Open evidence
Content Strategy / Operating Model
Defines one integrated content engine for Yello and FindYello, covering B2C/B2B pillars, campaign priorities, content repurposing, roles, cadence and a shared editorial workflow.
Open evidence
Creative Operations / AI Transformation
Proposes a lean AI-powered content studio, modern production workflow, software stack and lightweight equipment investment to increase speed, creative quality, scalability and in-house capability.
Open evidence
Sales Enablement / Brand Strategy
Reframes Yello as a Local Business Solutions Provider and FindYello as a discovery platform, linking marketing activity to consumer usage, advertiser visibility and sales opportunity.
Open evidence
Campaign Strategy / Sales Activation
Creates a Father's Day advertiser storytelling campaign that uses Sales relationships to recruit business owners, generate authentic social content and deepen client relationships.
Open evidenceLive Internal Marketing Intelligence / Stakeholder Enablement Product
Flagship stakeholder-facing product connecting performance evidence, strategy, content pillars, sales positioning, prototype concepts, UX opportunities, roadmap priorities, internal reporting and stakeholder enablement in one live resource.
Open evidenceSocial Channel / Evidence Stream
Primary visual evidence stream for published FindYello social content, including recurring creative formats, campaigns, product promotion and platform-relevance work.
Open evidenceCreative System
Recurring visual format used to explain Yello, FindYello and business categories in a distinctive, reusable way.
Evidence link pendingCreative System
Layered paper-style environments used as a repeatable branded visual system across FindYello categories and local discovery content.
Evidence link pendingContent / Trend Response
Connects live cultural and social moments to relevant FindYello categories where the brand connection is meaningful.
Evidence link pendingLive Prototype
Interactive prototype used to communicate a future-facing discovery and gamification concept for FindYello.
Open evidenceLive Prototype
Interactive community-discovery prototype showing local map-based exploration and user-submitted place suggestions.
Open evidenceGuided Discovery / Gamification Prototype
Helps stakeholders visualise a more engaging FindYello experience through guided discovery, recommendations and repeat-use behaviour.
Open evidenceCommunity Discovery / Map Prototype
Explores map-based local discovery, story-led categories, local tips and user-submitted places as a more engaging community discovery experience.
Open evidenceSales Enablement / Product Training
An interactive training workspace that helps Sales teams match customer needs to the right FindYello product, practise useful recommendations and refresh product rules before client conversations.
Open evidenceStakeholder Reporting / Strategy Platform
An interactive leadership resource bringing together marketing performance, content strategy, FindYello growth priorities and stakeholder guidance.
Open evidencePending confirmation
Individual post supplied; content classification to be confirmed from post review.
Open evidencePending confirmation
Individual post supplied; content classification to be confirmed from post review.
Open evidencePending confirmation
Individual post supplied; content classification to be confirmed from post review.
Open evidencePending confirmation
Individual post supplied; content classification to be confirmed from post review.
Open evidencePending confirmation
Individual post supplied; content classification to be confirmed from post review.
Open evidencePending confirmation
Individual post supplied; content classification to be confirmed from post review.
Open evidencePending confirmation
Individual post supplied; content classification to be confirmed from post review.
Open evidencePending confirmation
Individual post supplied; content classification to be confirmed from post review.
Open evidenceStrategic Concepts / Cultural Relevance / Editorial Innovation
A Caribbean music discovery series that creates a year-by-year record of the artists, sounds and cultural moments that shaped the region, while connecting audiences to the real-world culture around the music through Yello.
Open evidence